IECSC Florida 2018

For businesses who want to discover the most advanced step-by-step aesthetic marketing blueprint used in more than 5,600 locations. In this fast workshop, you will discover the most advanced, proven tools, strategies, resources and systems you need to predictably attract, capture and convert the maximum number of clients/patients, dominate your local market, crush your competition and position you as the expert and authority. You will learn “The Success Blueprint” - the most advanced tweaks and hacks, cut through the marketing BS, what to implement first, second and third to create a sustainable profitable powerhouse. Imagine having the most advanced systems and processes working for you. No more guessing, wasting money or shooting from the hip style marketing. Join us and learn The Blueprint from a 26-year aesthetic marketing veteran.

Advance Pricing: $140
After September 24: $180

This workshop will review aspects of running a successful and profitable medical spa practice. Emphasis will be placed on managing staff, overhead and retaining patients.  Predictable procedures to enhance your clinical practice will be reviewed.  Dr. Ferneini will share experience and tactics for improving your profit margin, techniques that improve patient retention and expand your spa practice for long term success.

Advance Pricing: $140
After September 24: $180

As a beauty professional, this three-hour class was designed with you in mind as it will inspire and educate you on three key facets within the world of beauty.
Flawless Foundation 
This segment will focus on choosing the best product for your client by identifying skin types, tones and textures for the perfect application thereby giving you maximum results every time.
Beyond Brows 
This segment will reinforce the known fact that brows frame your face and will focus on the importance of mastering the art of sculpting & arching with easy tips and techniques for professionals to pass on to their clients.
Framed Face 
This segment will breathe life into your contouring and highlighting techniques in addition with how-tos for the perfect glow guaranteed to bring satisfaction to your clientele.

Advance Pricing: $140
After September 24: $180

Is skin aging inevitable or preventable? In this class we will look at advanced skin's physiology as applied to different stages of life. Epidermal and dermal aging will be compared along with gaining knowledge on main culprits of premature facial aging. Some things, like the natural aging process, can't be helped, but others can be influenced by skin care professionals. Learn how to recognize premature aging and help your clients slow down skin's maturity. Age is just a number and with understanding different factors of epidermal and dermal aging the face can stay younger, longer.
• Learn about changes in skin physiology as applied to 20s, 30s, 40s, 50s plus
• Understand the internal and external factors of aging and how these effect epidermis and dermis
• Learn when and how to prevent or slow-down the aging process

Advance Pricing: $140
After September 24: $180

The 2017 ISPA report indicates spas in the US generate $16.8B (US) in revenue, it seems the industry has bounced back. The next logical phase for the spa industry is the incorporation of wellness into menu and products offered. With the spa industry generating $99B in wellness options, and at the forefront of wellness movement is the topic of cannabis. Cannabis sells are expected to reach $6.8B by 2020. With medicinal cannabis use now allowed in a growing number of states, spa owners, managers and therapists need to be able to understand legal ways to capitalize on the next big thing in the industry. The course will present key spa industry data and wellness trends, as well as ways to incorporate wellness into the mission, menu and retail aspects of spas.

Advance Pricing: $140
After September 24: $180